The Chair promotes sustainability and innovation in Latin American agribusiness. Through collaboration with companies, it promotes applied research and develops solutions that strengthen the competitiveness and resilience of the sector to build a more sustainable future in the region.
Directed by Professor Luciano Ciravegna, the Steve Aronson Chair is dedicated to deepening academic and practical knowledge of sustainability within Latin America's agribusiness sectors, addressing the critical challenges that are shaping the region's future in global markets.
Latin America plays a crucial role as a global export hub for food and agricultural products. However, this role is increasingly threatened by the impacts of climate change and political volatility, factors that threaten the stability and resilience of its agricultural systems. In the face of these challenges, the Chair investigates how Latin American agribusinesses can adapt and develop resilience strategies that enable them to withstand these shocks and continue to participate effectively in global value chains.
Through research and study, the Chair aims to transmit the following knowledge to master's degree students, entrepreneurs, executives, academics and the general public:
- Deepen understanding of global value chains and explore strategies that enable Latin American producers to move up these chains.
- Analyze the interaction between sustainability practices and value chain positioning to understand how agribusiness companies can take advantage of emerging market trends that prioritize sustainability.
- Identify opportunities for companies to adopt best practices in terms of environmental management and corporate responsibility.
- Bridging the gap between sustainability research and strategic decision making to provide the knowledge and tools needed to thrive in an increasingly complex and competitive global marketplace.
Mr. Steve Aronson, founder of the Britt Group N.V. made a significant donation to INCAE Business School for the development of a Research Chair, known in other countries as an "Endowed Chair or Professorship". These chairs usually allocate resources to a professor to do research on a specific topic. Specifically, Mr. Aronson has directed that his funds be devoted to the study of the business strategies of agribusiness firms in developing economies, particularly in tropical Latin America, from southern Mexico to central Peru/Brazil. The fundamental objective is to help many companies in this sector to scale up from basic agriculture to create more and more value added. Something similar to what Mr. Aronson and his people have achieved with Grupo Britt N.V.
Dr. Ciravegna leads the research area at INCAE, having achieved the highest number of publications on the prestigious Financial Times Journal List among the faculty. Ciravegna has written four books with Financial Times Press, Routledge, and Palgrave. His scientific research has been widely cited (4512 citations according to Google Scholar in August 2024).
Dr. Ciravegna's research focuses on the industrial policies that have facilitated the process of "industrial upgrading" - the transformation of countries such as Taiwan and Israel from agricultural producers and textile maquiladoras to semiconductor exporters, and the importance of the geopolitical context for building similar policies in other regions such as Latin America. His work investigates foreign investment promotion policies, and the factors that allow the development of linkages so that such investment generates not only employment, but also local technological capacity and entrepreneurship.
Dr. Ciravegna has also been Professor at King's College London and Royal Holloway, University of London, and has held Visiting Professor roles at Hong Kong University, ESCP and Universidad de los Andes.
Brenes, E.R., Phillips, P. A., Bianchi, C., Moutinho, L., Salhi, S. (2024). Latin America and the Caribbean Economy: A Growth Agenda. Journal of Business Research.
Ciravegna, L., Bucheli, M., Sáenz, L.F. (2023). The Octopus that Shrank: A historical analysis of how multinationals address policy and contractual uncertainty in a global value chain. Strategic Management Journal.
Ciravegna, L., Rodriguez, C., Petersen, B. (2022). Geographical reconfiguration in global value chains: Search within limited space? Global Strategy Journal.
Ciravegna, L., Nieri, F., Rodriguez, P. (2022). Corporate misconduct in GVCs: challenges and potential avenues for MNEs. Journal of Industrial and Business Economics.
Ciravegna, L., & Nieri, F. (2021). Business and Human Rights: A Configurational View of the Antecedents of Human Rights Infringements by Emerging Market Firms. Journal of Business Ethics.
Brenes, E. R., Rodríguez, G., Acuña, J., Villalobos, Y., & Pichardo, C. A. (2021). Neuropsychological profile of entrepreneurs. Academia Revista Latinoamericana de Administración.
Brenes, E. R., Ciravegna, L., & Acuña, J. (2020). Differentiation strategies in agribusiness-A configurational approach. Journal of Business Research.
Brenes, E. R., Ciravegna, L., & Pichardo, C. A. (2019). Managing institutional voids: A configurational approach to understanding high performance antecedents. Journal of Business Research, 105, 345-358.
Brenes, E. R., Ciravegna, L., & Woodside, A. G. (2017). Constructing useful models of firms' heterogeneities in implemented strategies and performance outcomes. Industrial Marketing Management, 62, 17-35.
Brenes, E. R., Ciravegna, L., & Pichardo, C. A. (2016). Examining the strategy-performance link of Latin American businesses-a configurational approach. International Food and Agribusiness Management Review, 20(1030-2017-2153), 279-292.
Brenes, E. R., Martínez, C., Pichardo, C. A., & Cordero, G. S. (2016). Hospital Clínica Bíblica in 2013. Journal of Business Research, 69(9), 3839-3847.
Brenes, E. R., Ciravegna, L., & Marcotte, P. (2016). Assessing agri-business firms' performances: Organizational and marketing business models of high/low sales and ROE outcomes. Journal of Business Research, 69(9), 3415-3426.
Brenes, E. R., Camacho, A. R., Ciravegna, L., & Pichardo, C. A. (2016). Strategy and innovation in emerging economies after the end of the commodity boom-Insights from Latin America. Journal of Business Research, 69(10), 4363-4367.
Ciravegna, L., & Brenes, E. R. (2016). Learning to become a high reliability organization in the food retail business. Journal of Business Research, 69(10), 4499-4506.
Brenes, E. R., Martínez, C., & Pichardo, C. A. (2016). Centrolac. Academia Revista Latinoamericana de Administración.
Brenes, E. R., Segura, M., & Pichardo, C. A. (2015). Agropecuaria Montelíbano. Journal of Business Research, 68(12), 2517-2526.
Brenes, E. R., Ciravegna, L., & Montoya, D. (2015). Super Selectos: Winning the war against multinational retail chains. Journal of Business Research, 68(2), 216-224.
Brenes, E. R., Montoya, D., & Ciravegna, L. (2014). Differentiation strategies in emerging markets: The case of Latin American agribusinesses. Journal of Business Research, 67(5), 847-855.
Brenes, E. R., Chattopadyay, A., Ciravegna, L., & Montoya, D. (2014). Pollo Campero in the USA. Management Decision, 52(9), 1649-1679.
Brenes, E. R., Chattopadhyay, A., & Montoya, D. (2014). Grupo Britt NV: should it seek to expand business in the USA? Academia Revista Latinoamericana de Administración.
Brenes, E. R., Metzger, M., & Requena, B. (2011). Strategic management in Latin America: Issues and assessment. Journal of Business Research, 64(3), 231-235.
Brenes, E. R., Madrigal, K., & Requena, B. (2011). Corporate governance and family business performance. Journal of Business Research, 64(3), 280-285.
Nordqvist, M., Marzano, G., Brenes, E. R., Jiménez, G., & Fonseca-Paredes, M. (Eds.) (2011). Understanding Entrepreneurial Family Businesses in Uncertain Environments: Opportunities and Research in Latin America. Edward Elgar Publishing.
Brenes, E. R., & Haar, J. (Eds.) (2012). The future of entrepreneurship in Latin America. Palgrave Macmillan.
Brenes, E. R., & Haar, J. (2017). The future of entrepreneurship in Latin America. Cengage Learning.
Nordqvist, M., Marzano, G., Brenes, E. R., Jiménez, G., & Fonseca-Parades, M. (2011). Understanding entrepreneurial family businesses in uncertain environments: The case of Latin America. In Understanding Entrepreneurial Family Businesses in Uncertain Environments. Edward Elgar Publishing.
Pérez, F, Brenes, E, & Acuña Vargas, J. (2019). Eco-farms "Michín", S.A. de C.V. (No. 31319). INCAE Cases. INCAE.
Brenes, E, Montoya, D., Chattopadhyay, A., & Steve Aronson Chair of Strategy and Agribusiness (2017). Pollo Campero en Estados Unidos / Pollo Campero in the Usa (No. 30798). INCAE Cases. INCAE.
Brenes, E, Pichardo, C., & Steve Aronson Chair of Strategy and Agribusiness (2016). Deportivo Saprissa: El Equipo del Siglo / Deportivo Saprissa: Team of the Century (No. 31168). INCAE Cases. INCAE.
Brenes, E, Martínez, O, Ketelhöhn, N, & Hernández, A. (2016). Agroalfa (No. 31166). INCAE Cases. INCAE.
Brenes, E, Montoya, D., & Steve Aronson Chair of Strategy and Agribusiness (2015). Grupo Argos (No. 31138). INCAE Cases. INCAE.
Brenes, E, Calderón, D., & Steve Aronson Chair in Strategy and Agribusiness (2015). Nadie lo Hace Como Frisby lo Hace / No One Does It Like Frisby Does it (No. 31136). INCAE Cases. INCAE.
Brenes, E, Montoya, D., & Steve Aronson Chair of Strategy and Agribusiness (2015). Cementos Argos (No. 31130). INCAE Cases. INCAE.
Martínez, C., Pichardo, C., Centro de Investigaciones, & Brenes, E. (2014). Centrolac: Transformando la Industria de la Leche en Nicaragua / Centrolac: Transforming the Milk Industry in Nicaragua (No. 31076). INCAE Cases. INCAE.
Brenes, E, Segura, M., & Pichardo, C. (2014). GC Corporation (No. 31078). INCAE Cases. INCAE.
Martínez, C., Pichardo, C., Brenes, E, Centro de Investigaciones, & Steve Aronson Chair of Strategy and Agribusiness (2016). Hospital Clínica Bíblica en 2013 / Hospital Clínica Bíblica in 2013 (No. 30902). INCAE Cases. INCAE.
Elizondo, A.M., Steve Aronson Chair of Strategy and Agribusiness, Barahona, J.C, & Brenes, E. (2013). Grupo Tribu and the Difficult Lessons of Digital Advertising (No. 30984). INCAE Cases. INCAE.
Segura, M., Molina, G.E., Steve Aronson Chair of Strategy and Agribusiness, & Brenes, E. (2014). Agropecuaria Montelibano in 2010 (No. 30990). INCAE Top Articles. INCAE.
Montoya, D., Brenes, E, & Steve Aronson Chair in Strategy and Agribusiness (2012). Super Selectos: ¿Ganando la Guerra Contra las Multinacionales? / Super Selectos: Winning the War with Multinationals? ( No. 30682). INCAE Cases. INCAE.
Brenes, E, & Steve Aronson Chair of Strategy and Agribusiness (2011). Britt Group N.V. in 2010 (No. 30634). INCAE Cases. INCAE.
Brenes, E, Montoya, D., & Chattopadhyay, A. (2011). Grupo Britt N.V.: Building the Britt Brand business in The United States? / Grupo Britt N.V.: Desesarrollando el negocio Britt Brands en los Estados Unidos? / Grupo Britt N.V.: Building the Britt Brand business in The United States? (No. 30616). INCAE Cases. INCAE.
Montoya, D., INSEAD, Steve Aronson Chair in Strategy and Agribusiness, Brenes, E, & Chattopadhyay, A. (2014). Grupo Britt N.V.: Should It Seek To Expand Business In The US? / Grupo Britt N.V.: Should It Seek To Expand Business In The US? (No. 31018). INCAE Cases. INCAE.
Brenes, E, Segura, M., & Molina, G. (2012). Grupo Britt N.V.: Building the Britt brand business in the United States.. INCAE Cases. INCAE.
- Cacao Oro Case Study
Best teaching case - International Food and Agribusiness Management Association IFAMA 2022.
Study framework: Cacao Oro de Nicaragua, founded in 2014, seeks to focus on the market among three options: conventional, fine or hybrid cocoa, considering challenges and opportunities for profitability and sustainability.
- De Mi Tierra Case Study
Best Teaching Case Award - Business Association Latin American Studies (BALAS) 2023.
Best Teaching Case - International Food and Agribusiness Management Association IFAMA 2023.
Study framework: examines the strategies that Grupo Financiero Ficohsa should implement to adapt and revitalize the "De Mi Tierra" program in response to the challenges posed by the COVID-19 pandemic and other evolving factors.
IFAMA is a membership organization that brings together the world's leading academics and students, industry and NGO professionals, and policy makers to improve the strategic focus, transparency, sustainability and responsiveness of the food and agribusiness system. Through a world-class journal and international events, IFAMA acts as a catalyst and clearinghouse for ideas and talent, strengthening ties between stakeholders and advancing the sector as a whole.
Our organization is unique in bringing together the worlds of reflective practice and reflective scholarship. The Society consists of over 3,000 members representing a kaleidoscope of backgrounds and perspectives from more than 80 different countries. The membership, composed of academics, business professionals and consultants, focuses on developing and disseminating ideas about the strategic management process, as well as fostering contacts and exchanges around the world.
The objective of the Conference is to bring together academics and professionals interested in Strategic Management in the region, to exchange theoretical knowledge, empirical research results and applications on current strategic issues in Latin America.
BALAS is the first international business and economics professional association that focuses exclusively on the study of economics, management, leadership and industry in Latin America and the Caribbean. The organization has a strongly international character, with members from around the world, from more than 30 countries.
The School of Agricultural Economics and Agribusiness with the collaboration of the Center for Research in Agricultural Economics and Agribusiness Development (CIEDA), within the framework of the second research conference and the 20th anniversary of our research center, is organizing the third edition of the International Congress of Agricultural Economics and Agribusiness, which will be held at the facilities of the University of Costa Rica.
Sustainability event focused on the coffee sector held at the facilities of INCAE Business School.
Our Director Prof. Luciano Ciravegna together with Marcelo Bucheli, co-author of The Octopus that shrank, an article on political risk management strategy in the banana industry, published in Strategic Management Journal.
Our Director Prof. Luciano Ciravegna together with Gabriel Benito, who has visited INCAE for a month in 2024, investigating issues related to investment strategies of multinational companies in Central America.
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Luciano Ciravegna is a full professor and Director of Research at INCAE Business School, where he teaches courses in the areas of Marketing and Strategy. He is also Director of the Steve Aronson Chair of Agribusiness and Sustainability at this business school.
His teaching experience includes courses for undergraduate, graduate, MBA and executive programs in international business, corporate strategy, competitive strategy, competitiveness and development, and business risk analysis at the following institutions: INCAE, The London School of Economics, Royal Holloway College, ESCP, Los Andes Business School and University of Hong Kong.
He has conducted research and consulting work in Costa Rica, El Salvador, Honduras, Guatemala, Nicaragua, Panama, Peru, Chile, Brazil, Colombia, Ecuador, Argentina, United Kingdom, Austria and Italy. He has also worked as a business risk analyst with a focus on Latin American markets.
His academic career and international experience began at the age of 16, when he was admitted to the United World College. He then obtained a degree in Economic History from the London School of Economics and published his undergraduate thesis in Italian as his first book.
After undergraduate studies, he became a Fellow of St. Antony's College, University of Oxford, where he graduated from a two-year research master's program, the MPhil (Master of Philosophy) in Latin American Economics and Politics.
He earned his Ph.D. at the Institute of Development Studies at the London School of Economics, with the support of scholarships from INCAE, the Centro Studi D'Agliano, the London School of Economics and the Italian Social Science Council.
During his doctorate, Ciravegna worked as a consultant on competitiveness, cluster and political risk in Guatemala and Costa Rica for INCAE-CLACDS; in London for the political risk consultancy Executive Analysis; in Vienna for UNIDO; and in Italy for the Province of Turin.
He is the author of three books and his articles have been published in top-ranked journals by Financial Times and ABS: Journal of International Business Studies, Strategic Management Journal, Entrepreneurship Theory and Practice, Journal of Business Ethics, Global Strategy Journal and Journal of World Business..
He specializes in the areas of Strategy and Entrepreneurial Studies and was Dean of INCAE Business School from 2001 to 2007. He is currently Academic Director of the Executive MBA (EMBA) and the Senior Management Program. He was a visiting professor at the University of Michigan, USA for 10 years, at Cotrugli Business School, Europe for 8 years and led the Steve Aronson Research Chair in Strategy and Agribusiness at INCAE for 12 years. He has taught in executive programs at the Business Schools of the Universities of Michigan, Chicago and Duke and In Company programs for Carlsberg, Coca Cola, Oracle, CEMEX, Citibank, Chiquita, among others.
He has more than 30 international academic publications, 60 case studies and four books, namely: The Future of Entrepreneurship in Latin America with J. Haar, Understanding Entrepreneurial Family Businesses in Uncertain Environments: Opportunities and Resources in Latin America with M. Nordqvist et.al., Desafíos Presentes y Futuros del Medio Ambiente y La Productividad en la Agroempresa Centroamericana and Evaluación de Proyectos en Impacto Ambiental.
President and founder of Brenes, Artavia Consultores y Asociados S.A.(www.bacyasociados.com). Among other companies he has consulted in business and corporate strategy, mergers and acquisitions and family businesses in: Kraft CA, Holcim CR, Tetra Pak C&C, Panama Canal Authority, Grupo Britt NV, Grupo Monge, Interbank Peru, Bantrab Guatemala, Fertica Panama, Hospital Clinica Biblica, Televisora de Costa Rica S.A., MercaSid, Grupo Rica, Distribuidora Pedro Oller, Grupo De Sola, among others. Former Minister of Science and Technology and Minister of Agriculture and Livestock of the Government of Costa Rica.
He is Professor of Strategy and Entrepreneurship in the Master's programs and former Dean of the Faculty and Master's programs at INCAE. For 10 years he was Visiting Professor in Entrepreneurial Strategy and International Business at the University of Michigan Business School, Ann Arbor, has been Director of Doctoral Dissertations at HEC, Business School, Paris and has lectured in residential and executive programs at the Business Schools of the Universities of Michigan, Chicago and Duke.
For the past eight years he has been a visiting professor at Cotrugli Business School, Europe. He has taught "In Company" programs, among other companies, for Alstom Group, Roche, Carlsberg, Coca Cola, BASF, Oracle, Novartis, CEMEX, COFIA-AFP - Citibank, Sanofi, Millicom (TIGO) and Chiquita.
Professor Brenes is currently the Director of the Executive MBA (EMBA), Director of the Senior Management Program (PAG) at INCAE and holder of the Steve Aronson Chair in Strategy and Agribusiness. The Chair was created thanks to a significant donation from Mr. Steve Aronson, founder of the Britt Group N.V.
Professor Brenes has a number of international publications including the edition of two books, "The Future of Entrepreneurship in Latin America" with J. Haar and "Understanding Entrepreneurial Family Businesses in Uncertain Environments: Opportunities and Resources in Latin America" with M. Nordqvist et al, the first in second edition 2016 and the second from 2012. Other recent publications include "Learning to become a high reliability organization in the food retail business", "Assesing agri-business firms' performances: Organizational and marketing business models of high/low sales and ROE outcomes", Strategy and innovation in emerging economies after the end of the commodity boom-insights from Latin America" and "Hospital Clinica Biblica in 2013" published in the Journal of Business Research, 2016. Additionally, Professor Brenes has 12 articles published in internationally prestigious academic journals, more than 50 case studies and two other books entitled "Desafíos Presentes y Futuros del Medio Ambiente y la Productividad en la Agroempresa Centroamericana" (Present and Future Challenges of the Environment and Productivity in Central American Agribusiness) and "Evaluación de Proyectos en Impacto Ambiental" (Project Evaluation in Environmental Impact).
In addition to his academic work, Dr. Brenes is founder of the consulting firm bac&asociados S.A. His work in the area of consulting is focused on business and corporate strategy, mergers and acquisitions and the management of family businesses. Some of the organizations for which he has collaborated include: Banco Davivienda, Kraft CA, Holcim CR, Tetrapak CA&C, Chiquita CA, Panama Canal Authority, Grupo Britt NV, Grupo Monge, Grupo Cuesta de Moras, Hospital Clínica Bíblica, Televisora de Costa Rica S.A., Distribuidora Pedro Oller, Grupo De Sola, Alimentos Pro Salud (Sardimar), Industrias Borja, Banco Popular y de Desarrollo Comunal (CR), Banco de Costa Rica, Interbank Perú, Banco Salvadoreño, Banco del Pacífico, POPS, Cemento Panamá and Bolsa de Valores de Guayaquil. Additionally, he is a member of the Board of Directors of different companies in the fields of health, services to oil companies, construction, retail and agribusiness.
During the period from May 1998 to June 2000, he served as Minister of Science and Technology and Minister of Agriculture and Livestock of the Government of Costa Rica and, as such, was also Chairman of the Board of Directors of public companies in the areas of production, irrigation and drainage and marketing of agricultural, agro-industrial and fishing products.
D. in Agricultural Economics with a major in International Trade and Marketing from the University of Florida (Gainesville) with the support of a Fulbright scholarship from the U.S. Government, and an MBA with honors in Business Administration from INCAE. Previously, he obtained a Grade in Industrial Engineering from the University of Costa Rica.
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Octavio Martínez Argüello is a professor of competitive and corporate strategy at INCAE Business School. He was also director of its Latin American Center for Competitiveness and Sustainable Development (CLACDS). His academic research on issues of vertical integration strategy, contracts and geographic location of companies has been awarded several times by the Academy of Management, the world's leading professional association of management academics and consultants.
He has been a consultant in strategy formulation and implementation for companies in the food and beverage, agribusiness, pharmaceutical, energy, financial and real estate sectors. He is a partner of bac&asociados, a consulting firm specialized in the strategic transformation of companies in Latin America. Previously, he has experience in operations management with Walmart de México y Centroamérica.
He has also been invited to lecture at Harvard University (HBS), University of Pennsylvania (Wharton), New York University (NYU Stern), Washington University in St. Louis (Olin), Instituto de Empresa (IE), Duke University, Boston University (Questrom), Insper (Brazil), Universidad Católica de Chile and Universidad Torcuato di Tella (Argentina).
D. in Business Strategy from the University of Toronto, Rotman School of Management. He also holds an MBA (with high distinction) from INCAE Business School, and a BS in Industrial Engineering (cum laude) from the American University (UAM). Prior to obtaining his doctorate, he was a senior researcher at INCAE, where he developed a comprehensive collection of teaching cases used in the institution's master's and executive education programs in Latin America. This collection includes topics on business and financial strategy, competitiveness, marketing and sales in transnational and local companies.
Articles
Martínez, O. (Octavio); Bolaños, E.; Arce, R. (2020). Nicaragua's Road to Prosperity.
Martínez, O. (Octavio) (2020). From Crisis to Business Opportunity.
Martínez, O. (Octavio); Montiel, E. (Eduardo) (2016). Budget Inn Hotel: Estimating Country Risk in Cost of Capital.
Martínez, O. (Octavio); Ketelhöhn, N. (Niels); Pérez, F. (Felipe) (2015). Energy for Competitiveness.
Ketelhöhn, N. (Niels); Martínez, O. (Octavio) (2009). Log of a container (B).
Ketelhöhn, N. (Niels); Martínez, O. (Octavio) (2008). The Nicaraguan cattle and beef industry in 2007.
Exprúa, J. (José); Martínez, O. (Octavio) (2008). Club Colombia: Extending the success.
Martínez, O. (Octavio) (2008). Backus and Johnston: Responding to competition.
Retana, G. (Germán); Martínez, O. (Octavio) (2008). Organizational change in the Pluto factory.
Exprúa, J. (José); Martínez, O. (Octavio) (2008). Re-launching Club Colombia beer.
Condo, A. (Arturo); Martínez, O. (Octavio) (2008). Central American Polytechnic Institute (IPC): Training for competitiveness.
Alfaro, L.N. (Luis); Martínez, O. (Octavio) (2007). Compartamos: Economic, social, and human capital.
Alfaro, L.N. (Luis); Martínez, O. (Octavio) (2007). National Brewery Collection.
Books
Research work
Martínez, O. (Octavio); Solórzano, Gaudy. (2024). Café de Costa Rica: traceability & sustainability statement (31338) . Alajuela, Costa Rica :. Alajuela, Costa Rica : INCAE Business School.
Montiel, E. (Eduardo Luis); Martínez, O. (Octavio) (2024). Hotel Business Inn: estimando riesgo país (12485) . Alajuela, Costa Rica :. Alajuela, Costa Rica : INCAE Business School.
Alfaro Gramajo, L. (Luis Noel); Martínez, O. (Octavio) (2024). Cervecería Nacional: canal diversión; papel del Channel Developer (11725) . Alajuela, Costa Rica :. Alajuela, Costa Rica : INCAE Business School.
Martínez, O. (Octavio); Ketelhohn, N. (Niels) (2024). Industria nicaragüense de ganaderia para carne bovina en el año 2007 (11815) . Alajuela, Costa Rica :. Alajuela, Costa Rica : INCAE Business School.
Alfaro Gramajo, L. (Luis Noel); Martínez, O. (Octavio) (2024). Cervecería Nacional: canal diversión; papel del POS (11723) . Alajuela, Costa Rica :. Alajuela, Costa Rica : INCAE Business School.
Martínez, O. (Octavio); Retana, G. (Germán) (2024). Cambio organizacional en la Fábrica Plutón (11793) . Alajuela, Costa Rica :. Alajuela, Costa Rica : INCAE Business School.
Alfaro Gramajo, L. (Luis Noel); Martínez, O. (Octavio) (2024). Cervecería Nacional: canal para llevar; papel del POS (11713) . Alajuela, Costa Rica :. Alajuela, Costa Rica : INCAE Business School.
Montiel, E. (Eduardo); Martínez, O. (Octavio) (2024). Sucesión accionaria y relaciones armoniosas en empresas familiares . San José, Costa Rica :. San José, Costa Rica : Summa Media Group.
Alfaro Gramajo, L. (Luis Noel); Martínez, O. (Octavio) (2024). Cervecería Nacional: canal comiendo fuera; papel del Channel Developer (11721) . Alajuela, Costa Rica :. Alajuela, Costa Rica : INCAE Business School.
Martínez, O. (Octavio); Ketelhohn, N. ( Niels) (2024). Bitácora de un contenedor de Chiltomas (11981) . Alajuela, Costa Rica :. Alajuela, Costa Rica : INCAE Business School.
Alfaro Gramajo, L. (Luis Noel); Martínez, O. (Octavio) (2024). Cervecería Nacional: canal socializando; papel del POS (11715) . Alajuela, Costa Rica :. Alajuela, Costa Rica : INCAE Business School.
Clancy, S. (Susan); Martínez, O. (Octavio); Ketelhöhn, N. (Niels) (2024). Corrupción en América Latina y sus soluciones potenciales . Georgia :. Georgia : CNN en Español.
Alfaro Gramajo, L. (Luis Noel); Martínez, O. (Octavio) (2024). Cervecería Nacional: canal para llevar (11711) . Alajuela, Costa Rica :. Alajuela, Costa Rica : INCAE Business School.
Martínez, O. (Octavio); Sanz, L. (Luis J.) (2024). Credi Q Inversiones II = Credi Q Investments II (12093) . Alajuela, Costa Rica :. Alajuela, Costa Rica : INCAE Business School.
Martínez, O. (Octavio); Oxley, J. (Joanne); Silverman, B. (Brian) (2024). Addressing endogeneity issues in alliance research . Amsterdam, Netherlands :. Amsterdam, Netherlands : Elsevier.
Alfaro Gramajo, L. (Luis Noel); Martínez, O. (Octavio) (2024). Cervecería Nacional: canal socializando; papel del Channel Developer (11717) . Alajuela, Costa Rica :. Alajuela, Costa Rica : INCAE Business School.
Martínez, O. (Octavio); Pérez, F. (Felipe) (2024). Agropecuaria San Jorge . Alajuela, Costa Rica :. Alajuela, Costa Rica : INCAE Business School.
Alfaro Gramajo, L. (Luis Noel); Martínez, O. (Octavio) (2024). Cervecería Nacional: canal comiendo fuera; papel del POS (11719) . Alajuela, Costa Rica :. Alajuela, Costa Rica : INCAE Business School.
Sanz, L. (Luis); Martínez, O. (Octavio); Lesizza, Mateo.; González, Connie; traductor.; González, Connie (2024). Lidersoft (11535) . Managua, Nicaragua :. Managua, Nicaragua : INCAE Business School.
Martínez, O. (Octavio); Beverinotti, J. (Javier); Figueroa, L. (Luis) (2024). Crecimiento empresarial en tiempos de incertidumbre: resumen de experiencias de organizaciones emblemáticas en la región andina . New York :. New York : Banco Interamericano de Desarrollo.
Martínez, O. (Octavio) (2024). Coronavirus: 7 formas de proteger el empleo de los colaboradores en la empresa . Ciudad de Guatemala, Guatemala :. Ciudad de Guatemala, Guatemala : Prensa Libre, S.A..
Ketelhöhn, N. (Niels); Navarro, Emily.; Martínez, O. (Octavio) (2024). Ejercicio: la concentración del sector bancario Latinoamericano en 2014 = Exercise: concentration of the Latin American banking sector in 2014 (12461) . Alajuela, Costa Rica :. Alajuela, Costa Rica : INCAE Business School.
Martínez, O. (Octavio); López, J. (Juan Pablo) (2024). Corrupción, trayendo a la luz lo oculto: el caso de Honduras y El Salvador . Alajuela, Costa Rica :. Alajuela, Costa Rica : CLACDS.
Martínez, O. (Octavio); Alfaro, L. (Luis Noel) (2024). Fundación para el Desarrollo Socio-Económico Rural (FUNDESER) . Alajuela, Costa Rica :. Alajuela, Costa Rica : INCAE Business School.
Martínez, O. (Octavio); Alfaro Gramajo, L. (Luis Noel) (2024). COMASA: Creating an industry = COMASA: la creación de una industria (11875) . Alajuela, Costa Rica :. Alajuela, Costa Rica : INCAE Business School.
Martínez, O. (Octavio) (2024). De la Crisis a la oportunidad de negocios. Costa Rica. Costa Rica Revista Vida y Éxito.
Martínez, O. (Octavio); Sanz, L. (Luis J.) (2024). Credi Q Inversiones II . Bogotá, Colombia :. Bogotá, Colombia : CLADEA.
Martínez, O. (Octavio); Corts, K. (Kenneth S.) (2024). Long-term contracts and repeated interaction: evidence from the Costa Rican coffee market . New York :. New York : Academy of Management.
Ketelhohn, N. (Niels); Martínez, O. (Octavio) (2024). Eficiencia, canas o cerebro: ¿En que basan sus estrategias de diferenciación los bufetes de América Latina? . San José, Costa Rica :. San José, Costa Rica : Summa Media Group.
Martínez, O. (Octavio); Pérez, F. (Felipe); Baltodano, D. (Duilio) (2024). Ganadería Internacional S.A. (Gainsa) . Alajuela, Costa Rica :. Alajuela, Costa Rica : INCAE Business School.
Martínez, O. (Octavio); Brenes, E. (Esteban R.); Ciravegna, L. (Luciano); López, María Fernanda; Pichardo, Caleb (2024). Cacao Oro (31414) . United States :. United States : IFAMA.
Martínez, O. (Octavio); Alfaro Gramajo, L. N. (Luis Noel) (2024). Compartamos: valor económico, social y humano = Compartamos: economic, social, and human value (11729) . Alajuela, Costa Rica :. Alajuela, Costa Rica : INCAE Business School.
Martínez, O. (Octavio); Contreras, Ginger. (2024). García & Bodan: Attorneys & Counselors at law (12489) . Alajuela, Costa Rica :. Alajuela, Costa Rica : INCAE Business School.
Ketelhöhn, N. (Niels); Martínez, O. (Octavio); Figueroa, L. (Luis) (2024). Efectos de la crisis del COVID-19 en América Latina y respuestas gerenciales . Alajuela, Costa Rica :. Alajuela, Costa Rica : INCAE Business School.
Brenes, E. (Esteban R.); Martínez, O. (Octavio); Ketelhohn, N. (Niels); Hernández, Andrea. (2024). Agroalfa (31166) . Alajuela, Costa Rica :. Alajuela, Costa Rica : INCAE Business School.
Ketelhöhn, N. (Niels); Martínez, O. (Octavio) (2023). Growth strategies for law firms . Massachusetts :. Massachusetts : Harvard Business Review Press.
C. Mora-García (Claudio); Memarian, M. (Mahsa); Martínez, O. (Octavio) (2023). Pandemia y nuevas dinámicas en el mercado inmobiliario residencial. Costa Rica. Costa Rica INCAE Business School.
Martínez, O. (Octavio) (2023). El Camino de Nicaragua a la Prosperidad . Costa Rica. Costa Rica INCAE Business School.
Martínez, O. (Octavio) (2023). Respuestas gerenciales en tiempos de Covid-19 . Alajuela, Costa Rica :. Alajuela, Costa Rica : INCAE Business School.
Martínez, O. (Octavio) (2023). Cómo sostener las finanzas de una empresa en la crisis del coronavirus . Ciudad de Guatemala, Guatemala :. Ciudad de Guatemala, Guatemala : Prensa Libre, S.A..
Martínez, O. (Octavio) (2023). Market competition and vertical contracting: evidence from the trade of coffee beans . New York :. New York : Academy of Management.
Octavio Martínez Argüello is currently a professor of competitive and corporate strategy at INCAE Business School.
He has been a consultant in strategy formulation and implementation, as well as in the evaluation of investment projects in companies in the food and beverage, agribusiness, energy and real estate sectors.
Previously, he developed experience in retail operations management with Wal-Mart de Mexico and Central America.
D. in Business Strategy from the University of Toronto, Rotman School of Management.
He also holds an MBA with high distinction from INCAE Business School, and a Bachelor's Degree in Industrial Engineering (Cum Laude) from Universidad Americana (UAM).
His academic research on vertical integration strategy and geographic location of companies has been awarded several times by the Academy of Management, the world's leading professional association of management academics and consultants.
He has also been invited to lecture at Harvard University (HBS), University of Pennsylvania (Wharton), New York University (NYU Stern), Washington University in St. Louis, Instituto de Empresa (IE), Duke University, Boston University and Universidad Católica de Chile.
Prior to earning his doctorate, he was a Senior Researcher at INCAE, where he developed a collection of 15 teaching cases used in the institution's master's and executive education programs in Latin America.
This collection includes topics on business and financial strategy, competitiveness, marketing and sales in transnational and local companies.
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Executive Programs:
He is a full Professor at INCAE Business School and actively participates in the executive and regular and executive master's programs. He has a long experience as a member of the faculty of INCAE, supported by several years of professional practice in different countries. He is the academic director of the Master program in Agribusiness Management and the MBA-Online (Master's Program in Business Administration on-line). He is also a member of INCAE’s Academic Policies Committee and serves as Director of the Qualifications Committee.
He currently teaches courses on Sustainability Management, Quantitative Methods and Financial Mathematics. He also participates in the consulting work of the Management Consulting project of the MAB and MAIT master's programs.
He does consulting work in several Latin American countries and has been a member of international professional associations such as the IAAE (International Association of Agricultural Economists) and IAMA (International Food and Agribusiness Management Association). He represented the PMA (Produce Marketing Association) of the United States in the region and is currently a director of several companies in Central America. He is a member of the College of Agricultural Engineers of Costa Rica.
He has participated intensively in the teaching of open executive programs and in the In Company modality in diverse areas such as Investment Risk Management and Evaluation, Project Formulation and Evaluation, Professional Project Management and Negotiation. He is the author and supervisor of numerous cases and teaching notes on different topics. Professor Perez has participated in several international congresses and conferences in various countries around the world and has presented the results of his research. His areas of interest are in the areas of competitiveness, sustainability and inclusiveness and Digital Transformation of Agribusiness.
He holds a Ph.D. in Agricultural Economics from Purdue University, specializing in Natural Resource Economics and Business Strategy. He also obtained a Master's degree in Business Administration (MAE) at INCAE, specializing in Banking and Development Finance, and Postgraduate Program in Functional Administration (PAF) with emphasis in Agribusiness Management at the same institution, graduating with distinction. Professor Pérez is also an agronomist engineer with a major in Irrigation from the National School of Agriculture-Universidad Autónoma de Chapingo, Mexico, where he achieved honor roll throughout his career.
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Research work
Felipe Pérez Pineda holds a PhD in Agricultural Economics from Purdue University, with specialization in Natural Resource Economics and Agribusiness Strategy. He graduated with a Master's degree in Business Administration from INCAE with a concentration in Banking and Development Finance, and a Postgraduate degree in Functional Administration with emphasis in Agribusiness Management from the same institution, graduating with distinction.
Professor Perez is also an Agricultural Engineer with a major in Irrigation from the Universidad Autonoma de Chapingo, Mexico where he achieved honor roll throughout his career. A member of the faculty of INCAE with the rank of Full Professor, he headed the Agroindustry Program of the institute for several years.
His experience as a professor at INCAE in the executive and master's programs has been supported by several years of professional practice in different countries. He has done consulting work in several Latin American countries and has been a member of international professional associations such as the IAAE (International Association of Agricultural Economists) and IAMA (International Food and Agribusiness Management Association).
He represented the PMA (Produce Marketing Association) of the United States in the region and is currently a director of several companies in Central America. Professor Perez currently teaches courses on Sustainability Management, Quantitative Methods and Introduction to Financial Simulation and Entrepreneurship in the Master's Programs in Nicaragua and Costa Rica.
He also participates in executive education in events on Project Management, Assertive Communication and Decision Making and Presentation. He has also been a professor in these programs, in the courses of Quantitative Methods, Decision Making and Presentation, and Environmental Impact Project Evaluation.
He has participated intensively in the teaching of open executive programs and in the In-Company modality in diverse areas such as Investment Risk Management and Evaluation, Project Formulation and Evaluation, Project Management, Agro-industrial Project Evaluation and Negotiation.
He is the author and supervisor of numerous cases and teaching notes on different topics. Professor Pérez has participated in several international congresses and conferences in various countries around the world and has presented the results of his research. His areas of interest are Competitiveness, Sustainability and Inclusiveness; Innovation and Inclusive Business at the Base of the Pyramid.
