Agribusiness is one of the pillars of the Latin American economy. Precisely for this reason it is essential that digital agribusiness is the order of the day and take advantage of the opportunities of digital transformation to expand their business.
Agribusiness has a hard time keeping up with the pace of digital transformation, but some companies have been able to see the potential of digital agribusiness and have taken advantage of the potential of different digital projects in their business. Let's look at 5 successful cases of digital transformation in agribusiness.
To carry out a digital project in the agribusiness sector, it is important to know where to start. Digital marketing is a powerful resource, if you know how to use it well. To do this, it is necessary to develop a digital marketing strategy in agribusiness:
Magapor is a company specialized in the development of technology for animal reproduction, especially in the swine sector. The company promotes its own patents in three lines of development: biotechnology, industrial mechanical engineering and plastics industry.
The company researches and manufactures additives and diluents to increase the shelf life of refrigerated sperm. They also develop equipment for the treatment of animal sperm and produce the necessary elements to speed up and facilitate the artificial insemination process.
By investing in R&D, Megapor has managed to create and patent proprietary technologies and manufacture 90% of its turnover, creating value-added products that have placed the company at the forefront of digital agribusiness.
Agropíxel is dedicated to capturing and interpreting aerial images of crop fields to optimize production. A task of this caliber screams 'digitalization' from every pore, and that is what Agropíxel has done: betting on digital transformation.
The company uses satellites, small planes and drones to capture these images. They are now able to provide multi-spectral images at different wavelengths, which helps in mapping and zoning to identify causes that negatively influence plant development.
Thanks to this technology, Agropíxel has been able to increase average production, as they can detect areas that do not have optimal yields and plots that can produce productive crops. And, as if that were not enough, this helps to distribute production costs.
Cubenube is the best example of big data at the service of agriculture. This company is the creator of Bynse, a pioneering system that collects data in situ on its customers' farms.
To carry out this digital agribusiness project, Cubenube developed Bynse Box, a black box with sensors that monitor the conditions of the microclimates where they are installed. Bynse Box sends this information to the platform, which crosses the data with weather forecasts and FAO or NOAA databases.
Cubenube is committed to data, data that its customers can consult on a personalized dashboard via the Internet. They can also receive the information via SMS or email. With this information, Cubenube helps its customers make better decisions.
This agrobiotechnology company focuses on the development of biological fungicides to control crop diseases. The company develops the technical documentation and performs the process to take it to the registry to obtain the authorizations to commercialize these products.
The result is the creation of more distribution channels, as Biocontrol Technologies reaches distribution agreements with local partners, who sell the products directly to the producer or through an intermediary, product with a commercial margin, and the profits are shared with the distributor.
Mercoguardiana began in 1991, but recently they have decided to resume the activity with a new approach, more digital and updated, mixing old workers with the advantage of experience with workers who know the new technologies.
The result of this is a technological ally for farmers and ranchers, since Mercoguardiana has a bidirectional relationship with the sector and not only absorbs the production of the fields, but also becomes their supplier.
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