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Achieving success in an organization and in the marketplace begins with understanding that you cannot manage a rigid strategy, but must be open to change, innovative and creative.

Achieving this depends a great deal on the thinking of top management, since it is this leadership capacity that will guide the behavior of employees towards the path to success.

To move away from rigidity, there are strategies that enable positive change in the company, which must be in line with the leader's personal thinking and mindset.

Of all the existing strategies, there are four that are fundamental to help build a better business future:

Seek a common purpose

Make sure that there is a common denominator within the company in the conversations and motivations of the people next to you. This is the only way to generate highly collaborative teams that lead to cultural changes at the organizational level.

Develop collective intelligence

The sum of the group is greater than the sum of the intelligence of the individuals separately. Teams must be made to change together and unite their individual contributions to create a group with greater collective intelligence.

For this to happen, there are three key conditions to be taken into account:
-Measurement of collective and individual results
-Individual and collective results
-Psychological security

When these conditions are in place, people feel much more open to innovate, to propose ideas, to launch their maximum potential in creativity, because they have the psychological platform to do so.

Form gender-diverse groups

Scientific research conducted in many centers around the world shows that the intelligence of a group is directly related to greater gender diversity. Groups with women and men working together give better results than groups integrated only by men or only by women.
Men and women working together collectively will be able to bring about more innovation and change in organizations.

Think beyond the 'I'

Above the "I" are the others. When employees recognize in the leader someone who thinks about how they can shine, grow or change, they themselves will help him or her to achieve better results.

It is the only way to be able to build organizational change with people motivated and aligned with the desired purpose.

For this, it is necessary to have a skill beyond emotional intelligence, called "Social Intelligence", which is the ability to have the empathy to understand others, as well as to persuade them so that they feel motivated to follow that purpose for which you work as a leader in the organization.

Excerpt from the Online ExEd "Personal and Organizational Change Strategies", given by Camelia Ilie-Cardoza, Dean of Executive Education at INCAE Business School, and Academic Co-Director of the program "Leadership and Organizational Change: Aligning People to Strategy".