Teaching areas:
Executive Programs
She is currently an assistant professor of Marketing at INCAE Business School and until February 2023 was an assistant professor of Marketing at the Universidad Torcuato Di Tella, in Buenos Aires, Argentina.
She received a Ph.D. in Marketing from HEC Paris, France and an M.C. in Marketing Management from Università Commerciale Luigi Bocconi, Milan, Italy, where she graduated cum laude. She spent a year as a visiting doctoral student at Texas A&M, Mays School of Business.
Professor Fumagalli directs her research towards the study of consumer behavior and welfare. To investigate these issues, she uses both experimental design and survey methods. Specifically, her focus is on understanding how negative emotions such as loneliness, disgust, among others, influence people's purchasing decisions.
Her work has been published in several international journals such as the Journal of Consumer Psychology, Journal of Retailing, Frontiers in Psychology and Current Opinion in Psychology. She currently has articles under review in the International Journal of Research in Marketing and with Current Research in Ecological and Social Psychology.
Because of her experience as a marketing consultant and active researcher, she has been invited to participate in workshops, doctoral colloquia and conferences in different countries. In December 2022, for example, she addressed the topic "Covid-19, vaccine brand preference and political orientation" at the SMLA: Strategic Management in Latin America Conference, held in Buenos Aires.
In 2022 she participated in the podcast ¡Compórtate! of Behavioral Insights (Argentina), where she spoke about consumer behavior. And, that same year, the Argentine newspaper La Nación interviewed her to address the topic "Dispersion, an evil of the times that puts technology in the spotlight".
Throughout her academic and professional career, she has earned a number of awards such as third place in the Best Undergraduate Course Professor category from Di Tella Business School (2022), a fellowship from Harvard Business School's Global Colloquium on Participant-Centered Learningl program, and the Editor's Choice Award for Marketing from SAGE in 2021.
Professor Fumagalli is fluent in Italian (her native language), English and Spanish.
