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Giovanni Visentin is an Assistant Professor of Marketing at INCAE Business School. His research focuses on the intersection of strategic leadership and marketing management, examining the ability of chief marketing officers (CMOs) to influence long-term marketing strategies. In addition, Professor Visentin studies consumer behavior to determine the socio-psychological characteristics that influence their ability to make long-term decisions on financial investments, food and sustainability.
Visentin uses archival and textual data, through essentially quantitative methods such as Machine Learning and Natural Language Processing (NLP), to understand phenomena such as managerial myopia, stakeholder management and financial performance in a variety of empirical contexts, including social networks, product markets and financial markets.
He has presented his research at numerous international conferences and is a member of several international academic and professional associations, including the American Marketing Association, the Academy of Marketing Science, the Association of Marketing Theory and Practice, the European Marketing Academy, the Strategic Management Society and the Academy of Management (STR and MOC divisions).
Professor Visentin's doctoral dissertation, entitled: "Leadership Determinants of Myopic Management: Implications for Marketing", received much attention in the field of marketing management and was selected as outstanding by the French Marketing Association (AFM). Her teaching experience includes teaching case-based courses on the application of analytical tools for business decision making to Global MBA, Online MBA and Executive MBA students at INCAE Business School.
Previously, his career was focused on consulting, serving as a lead consultant and project manager for multinational companies and leading law firms. His areas of expertise include legal and tax advisory, intangible asset valuation, corporate finance and forensic accounting.
He earned his PhD in Management Sciences from ESCP Business School in Paris and his MSc in Accounting and Finance from Bocconi University in Milan. In addition to his Italian mother tongue, Giovanni is fluent in English and French, and is practicing his Spanish to add to his list of languages.
