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The Matrix is a cult movie that changed the paradigm of cinema and society. Some have used it to get us to adapt to a future that the Matrix was able to predict, but the Matrix can also teach us a lot about digital transformation, entrepreneurship and the digital future.

The Matrix creates a different world. It challenges and raises the question of what would happen if that world were real. But perhaps that reality is more present than ever and, in the new normal, the Matrix teaches us 5 valuable lessons about value generation.

5 lessons from the Matrix on digital transformation, entrepreneurship and the digital future

1. "Knowing the way is not the same as walking the way".

Or what is the same: "Knowing the territory is not the same as having the map". A map is very useful to know everything on the ground, but only when you step on it is when you are able to really feel it.

This phrase shows us that experience is above any plan and any idea. You can be very clear about the project you want to carry out, but it is useless if you never start to implement it.

Of course, starting a project is vertigo-inducing, but the only way to make it a reality is to start . And to get off on the right foot, the best thing to do is to research the path, develop it, analyze it, know how to adapt to it and learn along the way.

2. "I can show you the door, but you must walk through it.

Much of the Matrix movie is about teaching Neo how to use his abilities, as well as the rules of the matrix. And one of the most important lessons for Neo is that there are doors that can only be shown to him and that it is his choice whether or not to cross them.

The same is true in entrepreneurship with digital transformation. The doors are there, but each company has to make the decision whether to cross them or not depending on their capabilities, and whether they want to achieve business success in the digital future.

3. "I didn't say it would be easy, only that it would be the truth".

This phrase represents the very essence of the new normal, digital transformation and any other change that a company has to adapt to during this crisis and in the future: it's hard, but it's real.

The COVID19 crisis has exposed many companies that were not sufficiently prepared to adapt to the digital future. "We are not ready", "we have always done things this way", "we need another way", are very recurrent phrases nowadays that only lead to failure.

Yes, the new normal is difficult, but it is the reality we have to live with. So, as the saying goes: "Adapt or die".

4. "The matrix can't tell you who you are".

Neo had many memories when he was inside the matrix and Trinity answers him with this sentence. The same thing happens in the new normal and the digital transformation: it is a new life in which we leave behind old habits that become memories.

Many companies resist some changes because they don't know how to do things. When companies adapt to these changes, they look back and remember how they used to work and all they have learned.

And all that learning comes from experience, from taking risks and facing new challenges.

5. "This has never been done. That's why it's going to work."

It's scary to do what you've never done before, but having the courage to make a different decision will eventually lead you down different paths.

With changes come doubts, the "we've always done it this way", the fear of accepting risks. But only by having the courage to take risks can you surpass yourself and go further . If you always do the same thing, you will always end up with the same results.


What MAIT can teach you about the digital future

At INCAE we are already looking to the digital future and we want you to know how to adapt to it. That is why we have developed MAIT: Master in Analytics, Innovation and Technology Management.

This master's degree is designed for professionals and young entrepreneurs looking to improve their skills in innovation, emerging technologies and digital business to continue growing in the job market.

Get ahead of the future with INCAE. Invest in digital transformation and achieve business success.


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