EUROPA PRESS. Journalist Julián Reyes, professor at INCAE Business School, shares his passion for communication applied to business and gives the keys to improve it and make it more effective in the book 'Speak like a leader'.
Published by Alienta Editorial, part of the Planeta group, the book reveals the methodology applied by Reyes so that the person facing public speaking can not only improve his oratory through a technique but also develop his self-confidence.
The 'Presentac10n Method is innovative and of immediate practical application, and can improve speeches and presentations effectively in a short period of time . This approach allows the individual to communicate clearly and in a genuine and impactful way, whether in an interpersonal communication or in front of a large audience.
Through the pages of 'Speak like a leader', Julián Reyes, presenter at Radio Televisión Española (RTVE) for more than 22 years and former Director of Sports of the news services, shows how to carry out the 'perfect presentation' with the 'help' of some of the most influential figures in the world of communication such as Winston Churchill, Steve Jobs or Martin Luther King.
"To catch your audience and make them pay attention to you during a presentation is not an easy task. In this book you will learn how to identify your audience to catch them from the first moment and, in addition, you will discover how to select and structure the content and use visual aids to make your presentation more attractive. A book full of tricks to achieve the perfect presentation," explains the author.
Julián Reyes is a journalist, broadcaster and has been a presenter at Radio Televisión Española for more than two decades. As a communication coach and consultant for speeches and presentations , he advises all types of professionals, companies and organizations in Spain and Latin America.
He is an expert in persuasive communication, motivation and leadership and as a Keynote Speaker and lecturer he is in demand worldwide.
He is also a professor at the Instituto Oficial de Radio y Televisión Española (IORTVE), the most important training center for radio and television presenters in Spain. He collaborates with some of the best business schools such as ESADE and INCAE, in High Impact Communication Programs.
