In a world that is advancing at great speed, the human resources area has to adapt to it so as not to fall behind, or begin to show signs that death is near.
A study conducted by Harvard University determined that only 7% of the actions taken by the HR department are considered relevant by the business, which means that the remaining 93% are of no interest to anyone at all.
However, the relevance of this area is vital because it is the representative of people, the company's most important asset.
Something is going wrong. Taking into account Porter's five forces, a business concept by means of which resources can be maximized and the competition outperformed, we can talk about the great risks that HR is running:
Competitor power
We are our own competitor. HR's own incompetence has become its own competitor: area with the worst valuation, area with the least presence in management committee and area less attractive in the business schools of the world, which means that we are ruining ourselves.
What is the power of the competitor? We ourselves. We have to find the great and definitive mission of the department.
Power of customers
Customers are the business. For example: We would have to be already uploaded those of human resources in Big Data systems. Logically extrapolated to HR. If we also let Big Data and everything it means slip away, by the time we realize it, we don't exist.
Power of suppliers
Our suppliers are the people, they are the ones who provide us with essence. Ideally, we should stop talking about cutting off heads and, why not, start working with Talent Count. We need to focus on talent as the central element of the department, for the sake of good business management.
Power of substitutes
This is leadership. The market is starting to ask for HR leadership programs for "non-human resources". When leaders (of organizations) come to business schools and ask that question, you have to start shaking. What do you do? Raise your hand and say "I'll do it." If we don't do that, we are doomed to die.
Excerpt from the conference "HR Management: Reinvent yourself or die", given by Professor Francisco Loscos, Academic Director of the Senior Management Program for Human Resources.
