"In times of crisis, only imagination is more important than knowledge" If we are inspired by Albert Einstein's words, in Latin America we are at the best moment to apply creativity and innovation in entrepreneurship.
While it is true that technology as such provides the answers to the complex scenario marked by low growth in economic activity, it provides us with the tools to find new solutions to the challenges of our time.
Finding ways in which technology and innovation can empower your business is one of your most important tasks in today's startup.
Technology and entrepreneurship are a powerful couple. To lay a good foundation for this relationship, every entrepreneur is invited (or rather, obliged) to know at least a little about these three topics:
Artificial intelligence (AI), which can be useful in areas such as data analysis, natural language processing and process automation. Among the free options is Dialogflow, a natural language processing platform that allows developers to create chatbots and intelligent virtual assistants.
Blockchain is a distributed ledger technology (DLT). DLT refers to a combination of technologies that enable the creation of secure, shared and synchronized digital information records that are continuously updated by recording transactions verified by their participants, tamper-proof and therefore immutable, transparent and integral.
In this line we find LACChain, an initiative led by the Inter-American Development Bank Group's Innovation Lab (IDB Lab) to promote blockchain and is recognized as one of the fourteen blockchain architectures of reference worldwide. LACChain is a global alliance for the development of the blockchain ecosystem in Latin America and the Caribbean. Its goal is to accelerate the enablement and adoption of blockchain technology in the region for the promotion of innovation, the reduction of economic, social, gender and any other type of inequalities, the promotion of job quality and security, the promotion of financial inclusion, consumer protection and market integrity. To this end, LACChain focuses on two pillars: community and infrastructure. For use cases and more detailed understanding click here.
Augmented reality (AR), this type of technology superimposes digital information on the real world and can be useful for entrepreneurs in areas such as advertising and marketing. Vuforia: an AR development platform that allows developers to create AR applications for mobile and desktop devices.
Understanding innovations and their application in business ventures is not an overnight affair. Observation, research and curiosity to learn are the best engine to keep updating oneself day by day.
Learning and entrepreneurship is a path of valuable lessons, go with the best, enroll in the specialized courses of the Center for Entrepreneurship INCAE LINK
Excuses are dead with information and communication technologies. Now an entrepreneur can research trends, tastes and preferences of the target audience by reading market studies on the Internet, conducting surveys with the help of tools for this purpose, or conducting focus groups via video call.
There are so many options! and this can be a bit overwhelming at the beginning, so the goals and objectives of the business should be the guide that draws the boundaries to avoid the temptation to get carried away by fads and lose focus.
Find out how we can support you in your entrepreneurial career here.
