The dizzying and constant change in consumer habits, leisure and the way of communicating is shaping a new reality that affects all areas of the company, but especially the commercial area.
This program will give you the keys to adapt to this transformation, through a holistic view of opportunities, customer-centricity and the shopping experience to enable growth, and anticipation and speed to enable sustainability.
Strategic vision of the customer-centric organization
Omnichannel-based commercial strategies
Business models in the new competitive environment
Customer-centric innovation
Keys to the Customer Journey Map".
Executive Programs
Guest Professor at INCAE Business School. President and Founder of Geoestratégica S.A., a recognized consulting firm specialized in the improvement of commercialization and trade marketing systems in the mass consumption industry in Latin America. It has offices in Costa Rica, Mexico and Panama, as well as representatives in other countries.
Its main clients include: SABMiller Latam (Colombia, Peru, Ecuador, Panama, El Salvador, Honduras) Grupo Bimbo S.A. (Mexico, Brazil, Argentina, Chile, Uruguay, Peru, Paraguay, Colombia), FEMSA (Central America) , PEPSICO (Central America), Schweppes Beverages Co, Heineken, Cabcorp, Refrescos Nacionales S.A. (Dominican Rep.), Corporación Pipasa S.A. (Costa Rica), Cadbury Beverages Inc. (Guatemala, Costa Rica, and Colombia), Florida Bebidas S.A. (Costa Rica), Compañía Licorera de Nicaragua, Grupo Pellas S.A. (Nicaragua), Cervecería Centroamericana S.A. (Guatemala), Bonlac S.A. (Panama), Avícola Salvadoreña S.A. (El Salvador), Avícola Sello de Oro (El Salvador), Brasserie de la Couronne (Haiti), Banco Promérica (Costa Rica), Grupo Financiero Delta S.A. (Panama), among others.
Download the brochure from INCAE to learn more about all the programs.
Contact our admissions team and schedule a consultation to resolve your doubts or receive assistance during enrollment.
Select the INCAE program you would like to attend and complete the online application process.
