Currently, one of the great organizational challenges is to optimize brand equity, that is, the sum of tangible and intangible attributes associated with a brand and that make it preferred by the public.
In this program you will learn how to build brand equity from a strategic interaction with the stakeholders of the organization and thus influence the growth, profitability and sustainability of the value for the company.
Business strategy Keys to strategic diagnosis
Strategic skills
Marketing strategies
Brand equity: Brand dynamics
Top of mind: Spontaneous knowledge and total knowledge
Executive Programs
Margaret Rose Grigsby is a distinguished Professor of Leadership and Marketing and the President of Brainpower Latin America. As an Executive Coach for senior leaders, a sought-after speaker on leadership and women's leadership, and a consultant specializing in brand strategy and personal branding, she brings a wealth of expertise to her field.
With nearly 25 years of executive experience in multinational corporations, Margaret has held leadership roles across Latin America and the Caribbean. Her career includes positions as CEO in Argentina, COO in Colombia, President and General Manager in Costa Rica, VP for Latin America in Mexico, and VP Director in the Caribbean, among others. This extensive regional exposure has provided her with a deep understanding of cultural nuances and market dynamics across Latin America.
Margaret holds a graduate degree in Leadership Coaching from Georgetown University in Washington, D.C., an MBA from INCAE Business School, and a double major in Social and Organizational Psychology from McGill University in Montreal, Canada.
Download the brochure from INCAE to learn more about all the programs.
Contact our admissions team and schedule a consultation to resolve your doubts or receive assistance during enrollment.
Select the INCAE program you would like to attend and complete the online application process.
