In a context of accelerated transformation in which the VUCA vision (volatile, uncertain, complex, and ambiguous) has become the BANI vision (fragile, anxious, non-linear, incomprehensible), organizations have to face the challenge of interpreting and managing the new business ecosystems and their trends in the technological, social, political and economic spheres.
New challenges are challenging the logic of organizational models. The "liquid" company is a clear example.
New solutions designed and structured from new strategic paradigms are required.
Analysis of the geopolitical context
Strategic thinking
Organizational transformation
ESG model in value creation
Comprehensive corporate risk management
Teaching areas:
Programs:
Executive Programs:
Octavio Martínez Argüello is a professor of competitive and corporate strategy at INCAE Business School. He was also director of its Latin American Center for Competitiveness and Sustainable Development (CLACDS). His academic research on issues of vertical integration strategy, contracts and geographic location of companies has been awarded several times by the Academy of Management, the world's leading professional association of management academics and consultants.
He has been a consultant in strategy formulation and implementation for companies in the food and beverage, agribusiness, pharmaceutical, energy, financial and real estate sectors. He is a partner of bac&asociados, a consulting firm specialized in the strategic transformation of companies in Latin America. Previously, he has experience in operations management with Walmart de México y Centroamérica.
He has also been invited to lecture at Harvard University (HBS), University of Pennsylvania (Wharton), New York University (NYU Stern), Washington University in St. Louis (Olin), Instituto de Empresa (IE), Duke University, Boston University (Questrom), Insper (Brazil), Universidad Católica de Chile and Universidad Torcuato di Tella (Argentina).
D. in Business Strategy from the University of Toronto, Rotman School of Management. He also holds an MBA (with high distinction) from INCAE Business School, and a BS in Industrial Engineering (cum laude) from the American University (UAM). Prior to obtaining his doctorate, he was a senior researcher at INCAE, where he developed a comprehensive collection of teaching cases used in the institution's master's and executive education programs in Latin America. This collection includes topics on business and financial strategy, competitiveness, marketing and sales in transnational and local companies.
Articles
Martínez, O. (Octavio); Bolaños, E.; Arce, R. (2020). Nicaragua's Road to Prosperity.
Martínez, O. (Octavio) (2020). From Crisis to Business Opportunity.
Martínez, O. (Octavio); Montiel, E. (Eduardo) (2016). Budget Inn Hotel: Estimating Country Risk in Cost of Capital.
Martínez, O. (Octavio); Ketelhöhn, N. (Niels); Pérez, F. (Felipe) (2015). Energy for Competitiveness.
Ketelhöhn, N. (Niels); Martínez, O. (Octavio) (2009). Log of a container (B).
Ketelhöhn, N. (Niels); Martínez, O. (Octavio) (2008). The Nicaraguan cattle and beef industry in 2007.
Exprúa, J. (José); Martínez, O. (Octavio) (2008). Club Colombia: Extending the success.
Martínez, O. (Octavio) (2008). Backus and Johnston: Responding to competition.
Retana, G. (Germán); Martínez, O. (Octavio) (2008). Organizational change in the Pluto factory.
Exprúa, J. (José); Martínez, O. (Octavio) (2008). Re-launching Club Colombia beer.
Condo, A. (Arturo); Martínez, O. (Octavio) (2008). Central American Polytechnic Institute (IPC): Training for competitiveness.
Alfaro, L.N. (Luis); Martínez, O. (Octavio) (2007). Compartamos: Economic, social, and human capital.
Alfaro, L.N. (Luis); Martínez, O. (Octavio) (2007). National Brewery Collection.
Books
Research work
Martínez, O. (Octavio); Solórzano, Gaudy. (2024). Café de Costa Rica: traceability & sustainability statement (31338) . Alajuela, Costa Rica :. Alajuela, Costa Rica : INCAE Business School.
Montiel, E. (Eduardo Luis); Martínez, O. (Octavio) (2024). Hotel Business Inn: estimando riesgo país (12485) . Alajuela, Costa Rica :. Alajuela, Costa Rica : INCAE Business School.
Alfaro Gramajo, L. (Luis Noel); Martínez, O. (Octavio) (2024). Cervecería Nacional: canal diversión; papel del Channel Developer (11725) . Alajuela, Costa Rica :. Alajuela, Costa Rica : INCAE Business School.
Martínez, O. (Octavio); Ketelhohn, N. (Niels) (2024). Industria nicaragüense de ganaderia para carne bovina en el año 2007 (11815) . Alajuela, Costa Rica :. Alajuela, Costa Rica : INCAE Business School.
Alfaro Gramajo, L. (Luis Noel); Martínez, O. (Octavio) (2024). Cervecería Nacional: canal diversión; papel del POS (11723) . Alajuela, Costa Rica :. Alajuela, Costa Rica : INCAE Business School.
Martínez, O. (Octavio); Retana, G. (Germán) (2024). Cambio organizacional en la Fábrica Plutón (11793) . Alajuela, Costa Rica :. Alajuela, Costa Rica : INCAE Business School.
Alfaro Gramajo, L. (Luis Noel); Martínez, O. (Octavio) (2024). Cervecería Nacional: canal para llevar; papel del POS (11713) . Alajuela, Costa Rica :. Alajuela, Costa Rica : INCAE Business School.
Montiel, E. (Eduardo); Martínez, O. (Octavio) (2024). Sucesión accionaria y relaciones armoniosas en empresas familiares . San José, Costa Rica :. San José, Costa Rica : Summa Media Group.
Alfaro Gramajo, L. (Luis Noel); Martínez, O. (Octavio) (2024). Cervecería Nacional: canal comiendo fuera; papel del Channel Developer (11721) . Alajuela, Costa Rica :. Alajuela, Costa Rica : INCAE Business School.
Martínez, O. (Octavio); Ketelhohn, N. ( Niels) (2024). Bitácora de un contenedor de Chiltomas (11981) . Alajuela, Costa Rica :. Alajuela, Costa Rica : INCAE Business School.
Alfaro Gramajo, L. (Luis Noel); Martínez, O. (Octavio) (2024). Cervecería Nacional: canal socializando; papel del POS (11715) . Alajuela, Costa Rica :. Alajuela, Costa Rica : INCAE Business School.
Clancy, S. (Susan); Martínez, O. (Octavio); Ketelhöhn, N. (Niels) (2024). Corrupción en América Latina y sus soluciones potenciales . Georgia :. Georgia : CNN en Español.
Alfaro Gramajo, L. (Luis Noel); Martínez, O. (Octavio) (2024). Cervecería Nacional: canal para llevar (11711) . Alajuela, Costa Rica :. Alajuela, Costa Rica : INCAE Business School.
Martínez, O. (Octavio); Sanz, L. (Luis J.) (2024). Credi Q Inversiones II = Credi Q Investments II (12093) . Alajuela, Costa Rica :. Alajuela, Costa Rica : INCAE Business School.
Martínez, O. (Octavio); Oxley, J. (Joanne); Silverman, B. (Brian) (2024). Addressing endogeneity issues in alliance research . Amsterdam, Netherlands :. Amsterdam, Netherlands : Elsevier.
Alfaro Gramajo, L. (Luis Noel); Martínez, O. (Octavio) (2024). Cervecería Nacional: canal socializando; papel del Channel Developer (11717) . Alajuela, Costa Rica :. Alajuela, Costa Rica : INCAE Business School.
Martínez, O. (Octavio); Pérez, F. (Felipe) (2024). Agropecuaria San Jorge . Alajuela, Costa Rica :. Alajuela, Costa Rica : INCAE Business School.
Alfaro Gramajo, L. (Luis Noel); Martínez, O. (Octavio) (2024). Cervecería Nacional: canal comiendo fuera; papel del POS (11719) . Alajuela, Costa Rica :. Alajuela, Costa Rica : INCAE Business School.
Sanz, L. (Luis); Martínez, O. (Octavio); Lesizza, Mateo.; González, Connie; traductor.; González, Connie (2024). Lidersoft (11535) . Managua, Nicaragua :. Managua, Nicaragua : INCAE Business School.
Martínez, O. (Octavio); Beverinotti, J. (Javier); Figueroa, L. (Luis) (2024). Crecimiento empresarial en tiempos de incertidumbre: resumen de experiencias de organizaciones emblemáticas en la región andina . New York :. New York : Banco Interamericano de Desarrollo.
Martínez, O. (Octavio) (2024). Coronavirus: 7 formas de proteger el empleo de los colaboradores en la empresa . Ciudad de Guatemala, Guatemala :. Ciudad de Guatemala, Guatemala : Prensa Libre, S.A..
Ketelhöhn, N. (Niels); Navarro, Emily.; Martínez, O. (Octavio) (2024). Ejercicio: la concentración del sector bancario Latinoamericano en 2014 = Exercise: concentration of the Latin American banking sector in 2014 (12461) . Alajuela, Costa Rica :. Alajuela, Costa Rica : INCAE Business School.
Martínez, O. (Octavio); López, J. (Juan Pablo) (2024). Corrupción, trayendo a la luz lo oculto: el caso de Honduras y El Salvador . Alajuela, Costa Rica :. Alajuela, Costa Rica : CLACDS.
Martínez, O. (Octavio); Alfaro, L. (Luis Noel) (2024). Fundación para el Desarrollo Socio-Económico Rural (FUNDESER) . Alajuela, Costa Rica :. Alajuela, Costa Rica : INCAE Business School.
Martínez, O. (Octavio); Alfaro Gramajo, L. (Luis Noel) (2024). COMASA: Creating an industry = COMASA: la creación de una industria (11875) . Alajuela, Costa Rica :. Alajuela, Costa Rica : INCAE Business School.
Martínez, O. (Octavio) (2024). De la Crisis a la oportunidad de negocios. Costa Rica. Costa Rica Revista Vida y Éxito.
Martínez, O. (Octavio); Sanz, L. (Luis J.) (2024). Credi Q Inversiones II . Bogotá, Colombia :. Bogotá, Colombia : CLADEA.
Martínez, O. (Octavio); Corts, K. (Kenneth S.) (2024). Long-term contracts and repeated interaction: evidence from the Costa Rican coffee market . New York :. New York : Academy of Management.
Ketelhohn, N. (Niels); Martínez, O. (Octavio) (2024). Eficiencia, canas o cerebro: ¿En que basan sus estrategias de diferenciación los bufetes de América Latina? . San José, Costa Rica :. San José, Costa Rica : Summa Media Group.
Martínez, O. (Octavio); Pérez, F. (Felipe); Baltodano, D. (Duilio) (2024). Ganadería Internacional S.A. (Gainsa) . Alajuela, Costa Rica :. Alajuela, Costa Rica : INCAE Business School.
Martínez, O. (Octavio); Brenes, E. (Esteban R.); Ciravegna, L. (Luciano); López, María Fernanda; Pichardo, Caleb (2024). Cacao Oro (31414) . United States :. United States : IFAMA.
Martínez, O. (Octavio); Alfaro Gramajo, L. N. (Luis Noel) (2024). Compartamos: valor económico, social y humano = Compartamos: economic, social, and human value (11729) . Alajuela, Costa Rica :. Alajuela, Costa Rica : INCAE Business School.
Martínez, O. (Octavio); Contreras, Ginger. (2024). García & Bodan: Attorneys & Counselors at law (12489) . Alajuela, Costa Rica :. Alajuela, Costa Rica : INCAE Business School.
Ketelhöhn, N. (Niels); Martínez, O. (Octavio); Figueroa, L. (Luis) (2024). Efectos de la crisis del COVID-19 en América Latina y respuestas gerenciales . Alajuela, Costa Rica :. Alajuela, Costa Rica : INCAE Business School.
Brenes, E. (Esteban R.); Martínez, O. (Octavio); Ketelhohn, N. (Niels); Hernández, Andrea. (2024). Agroalfa (31166) . Alajuela, Costa Rica :. Alajuela, Costa Rica : INCAE Business School.
Ketelhöhn, N. (Niels); Martínez, O. (Octavio) (2023). Growth strategies for law firms . Massachusetts :. Massachusetts : Harvard Business Review Press.
C. Mora-García (Claudio); Memarian, M. (Mahsa); Martínez, O. (Octavio) (2023). Pandemia y nuevas dinámicas en el mercado inmobiliario residencial. Costa Rica. Costa Rica INCAE Business School.
Martínez, O. (Octavio) (2023). El Camino de Nicaragua a la Prosperidad . Costa Rica. Costa Rica INCAE Business School.
Martínez, O. (Octavio) (2023). Respuestas gerenciales en tiempos de Covid-19 . Alajuela, Costa Rica :. Alajuela, Costa Rica : INCAE Business School.
Martínez, O. (Octavio) (2023). Cómo sostener las finanzas de una empresa en la crisis del coronavirus . Ciudad de Guatemala, Guatemala :. Ciudad de Guatemala, Guatemala : Prensa Libre, S.A..
Martínez, O. (Octavio) (2023). Market competition and vertical contracting: evidence from the trade of coffee beans . New York :. New York : Academy of Management.
Octavio Martínez Argüello is currently a professor of competitive and corporate strategy at INCAE Business School.
He has been a consultant in strategy formulation and implementation, as well as in the evaluation of investment projects in companies in the food and beverage, agribusiness, energy and real estate sectors.
Previously, he developed experience in retail operations management with Wal-Mart de Mexico and Central America.
D. in Business Strategy from the University of Toronto, Rotman School of Management.
He also holds an MBA with high distinction from INCAE Business School, and a Bachelor's Degree in Industrial Engineering (Cum Laude) from Universidad Americana (UAM).
His academic research on vertical integration strategy and geographic location of companies has been awarded several times by the Academy of Management, the world's leading professional association of management academics and consultants.
He has also been invited to lecture at Harvard University (HBS), University of Pennsylvania (Wharton), New York University (NYU Stern), Washington University in St. Louis, Instituto de Empresa (IE), Duke University, Boston University and Universidad Católica de Chile.
Prior to earning his doctorate, he was a Senior Researcher at INCAE, where he developed a collection of 15 teaching cases used in the institution's master's and executive education programs in Latin America.
This collection includes topics on business and financial strategy, competitiveness, marketing and sales in transnational and local companies.
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