Innovation and digital transformation INCAE

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Summary

Digital transformation is a holistic and systemic process that transversally affects all departments, human assets and methodologies of the company. In these transformation processes, technology is only half of the success equation. The other part has to do with the ability to develop a digital culture.

This program will provide you with innovative insights in many areas to apply this new vision: applying digital capabilities to customer value optimization processes; reinventing products, services or solutions; finding new opportunities; and internal efficiency improvement processes.

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Program content

Disruptive innovation and digital mindset
Social infrastructure for digital transformation
Customer centricity
Data-driven organization
Roadmap to digital transformation
Social Mapping (optional)*

*The investment for this stage will be quoted according to the number of people the company requests to include in the analysis.

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Academic Management

Juan Carlos Barahona

Ph.D. Media, Arts and Sciences, Massachusetts Institute of Technology

Juan Carlos Barahona

Ph.D. Media, Arts and Sciences, Massachusetts Institute of Technology

Contact

juan.barahona@incae.edu

Networks

https://www.linkedin.com/in/barahona

Networks

Academic Background

Ph.D. Media, Arts and Sciences, Massachusetts Institute of Technology
M.A.E. Business Administration, INCAE Business School
Bachelor's Degree, Business Administration with Emphasis in Computer Science, Universidad Internacional de las Américas

Teaching in INCAE

Teaching areas

Technology and Innovation

Courses

Technology and Information Systems Management
Management Information Systems
Innovation and Technology Management
Social Networking
Introduction to Consulting
Management Consulting Practice
Innovation
ANEC (Critical Thinking and Decision Making)

Programs

Executive MBA
MBA
Young Leadership Program - YLP

Executive Programs

biography

He is an Associate Professor of Technology and Innovation Management at INCAE Business School, has directed the Executive Masters in Marketing and Digital Transformation, and currently directs the Specialization in Artificial Intelligence for Digital Business.

He is the author of more than 200 managerial and academic works related to the adoption of technological innovations and business intelligence. He is also a pioneer in the incorporation and adoption of Generative Artificial Intelligence tools in the teaching of the case method and critical thinking.

Dr. Barahona has extensive experience advising and training business and government leaders in more than 20 countries. Through the corporate programs of INCAE and the firm Sociométrika, he has contributed with local and global companies in the identification and solution of complex problems, based on a design approach, data analysis and "People Analytics".

He earned an MBA with an emphasis in Banking and Finance from INCAE and a Ph.D. Media, Arts, and Sciences from the Massachusetts Institute of Technology (MIT) Media Lab. His thesis "Diffusion of ideas, practices, and artifacts: network effects on collective outcomes" was guided by Alex (Sandy) Pentland, declared by FORBES as one of the "7 most powerful data scientists in the world".

Publications

Articles

Barahona, J.C. (Juan); Elizondo, A. (2020). A Design Approach Towards Constructing the Grounds for Firms Legitimacy and Long-Term Sustainable Relationships with its Neighbours in Times of Complexity, Uncertainty and Social Turbulence: An Actionable Framework.

Barahona, J.C. (Juan); Siri, C. (2019). Crowdsourcing Public Value: An Exercise on the Data Savvy Citizen's Role in Building Stronger Democracies through Transparency, Participation, and Collaboration.

Barahona, J.C. (Juan); Zamora, D. (2019). Digital Public Experience Index.

Zamora, D.; Barahona, J.C. (Juan); I. Polaco (2016). Case: Digital Governance Office.

Barahona, J.C. (Juan); Elizondo, A.; Santos, M. (2015). The dilemma of public e-procurement in Costa Rica: Case on the duality of technological platforms and implementation models.

Barahona, J.C. (Juan); Elizondo, A. (2015). Evaluation of the Quality of the Provision of Public Services by Digital Media in Costa Rica 2015.

Barahona, J.C. (Juan); Libuy, D.; Tapia, P.; Díaz, D. (2014). Análisis del Uso de las Tecnologías de la Información y la Comunicación en los Establecimientos Educacionales de Chile : Caso del Colegio Santo Tomás de la Comuna de Ñuñoa.

Barahona, J.C. (Juan); Elizondo, A. (2013). Measuring the Provision of Public Services by Digital Means.

Barahona, J.C. (Juan); Elizondo, A. (2013). Electronic medical records: Towards a successful implementation.

Barahona, J.C. (Juan); Elizondo, A. (2013). Measuring the provision of public services by digital means ( This paper was presented in the 13th European Conference on E-Government, University of Insubria, Como Italy, 12th - 13th June, 2013).

Barahona, J.C. (Juan); Elizondo, A. (2013). Evaluation of the Quality of the Provision of Public Services by Digital Means of the Municipalities of Costa Rica 2013.

Barahona, J.C. (Juan); Andrey, E. (2012). The Disruptive Innovation Theory Applied to National Implementations of E-Procurement.

Barahona, J.C. (Juan); Elizondo, A. (2012). The e-procurement dilemma in Costa Rica.

Barahona, J.C. (Juan); Elizondo, A. (2012). Evaluation of the Quality of the Provision of Public Services by Digital Means of the Municipalities of Costa Rica 2012.

Barahona, J.C. (Juan); Elizondo, A. (2011). Veraguas Rainforest Research and Adventure Park: Bioinnovation and Responsible Leadership.

Barahona, J.C. (Juan); Elizondo, A. (2011). Case Veragua Rainforest: Bioinnovation and responsible leadership.

Barahona, J.C. (Juan); Elizondo, A. (2011). e-Customs in Costa Rica (Abridged).

Brenes, E. (Esteban); Barahona, J.C. (Juan) (2011). Institutionalized Innovation.

Barahona, J.C. (Juan) (2011). PAHO/WHO Strategic Relationship Networks. Networking: A Methodology that Supports Strategic Positioning and Operational Effectiveness in Organizations in the 21st Century.

Barahona, J.C. (Juan); Elizondo, A. (2011). Carbon Neutrality at Coopedota R.L..

Barahona, J.C. (Juan); Elizondo, A.; Miño, H.M. (2010). Competitiveness and Public Service Provision by Digital Media: The Mer-link Case.

Barahona, J.C. (Juan); Elizondo, A.; Miño, H.M. (2010). Organizational Architecture and Job Profiles: Organization Proposal for the Mer-link Company.

Barahona, J.C. (Juan); Elizondo, A.; Miño, H.M. (2010). Analysis of Best Practices in Electronic Public Procurement: International Approaches and Experiences in the Implementation of E-Procurement Solutions.

Barahona, J.C. (Juan); Elizondo, A. (2010). Evaluation of the Quality of Public Service Provision by Digital Media in Costa Rica 2010.

Barahona, J.C. (Juan); Elizondo, A.M.; Jiménez, G.A. (2009). MERLINK: Strategy for the adoption, appropriation and implementation of an e-procurement system in Costa Rica.

Barahona, J.C. (Juan); Elizondo, A.; Jiménez, G. (2009). Identification of the Challenges for the Adoption, Appropriation and Implementation of an E-Procurement System in Costa Rica.

Barahona, J.C. (Juan); Zuleta, R. (2009). SCHEMATIC (B): innovating from Costa Rica.

Barahona, J.C. (Juan); Jiménez, G. (2009). Management Tools for the Optimization of Energy Consumption.

Barahona, J.C. (Juan) (2008). Politics and Social Networks.

Barahona, J.C. (Juan); Almanza, L.; Chacón, L. (2007). Contribuyen Poco en el Desarrollo.

Barahona, J.C. (Juan); Almanza, L.; Chacón, L. (2007). They suggest greater investment in science.

Barahona, J.C. (Juan); Garita, R. (2006). E-Customs: TIC@ and the Costa Rican Effort Towards a Paperless Customs.

Barahona, J.C. (Juan); Monge, G. (2006). Trade logistics and customs modernization in Central America.

Barahona, J.C. (Juan) (2004). Social Networks and Technology.

Barahona, J.C. (Juan); Umaña, J. (2003). Guerra a la Mediocridad: ¿Relanzar o Refinanciar la Educación?

Barahona, J.C. (Juan); Pentland, A. (2003). Role of Digital Technologies.

Barahona, J.C. (Juan); Garita, R. (2003). Customs, Competitiveness and Central American Customs Regulations: An Analysis of the Central American Uniform Customs Code.

Barahona, J.C. (Juan); Monge, G. (2002). Trade Logistics and Customs Reform in Central America.

Barahona, J.C. (Juan); López, G. (2002). Competitive Balance of Costa Rica.

Barahona, J.C. (Juan); Doryan, E. (2001). Natural Disasters and Sustainable Development: The Lessons of Hurricane Mitch in Central America in The Business Climate in Central America: How to Improve It.

Barahona, J.C. (Juan); Larrain, F.; Sachs, Jeffrey; Doryan, E. (2001). Reducing the Vulnerability to Natural Disasters: Hurricane Mitch and Central America.

Barahona, J.C. (Juan); Monge, G.; Romero, E. (2001). The Central American Logistic Corridor: Strategic Support for Regional Competitiveness?

Barahona, J.C. (Juan); Santos, P. (2000). Legal Security and Investments.

Barahona, J.C. (Juan); Santos, P. (2000). Legal security and investments in Central America.

Barahona, J.C. (Juan); Romero, E. (1999). Customs Modernization Project: The Process, its Achievements and Pending Actions.

Barahona, J.C. (Juan); Doryan, E.; Larrain, F.; Sachs, J. (1999). Facing Natural Disasters in a Vulnerable Region: Hurricane Mitch in Central America (Lessons learned).

Doryan, E.; Badilla, E.; Barahona, J.C. (Juan); et.al.; Chavarría, S.; Tobar, F. (1998). Educational Policy Towards the XXI Century. In La Política Educativa hacia el Siglo XXI, sus Bases Conceptuales.

Barahona, J.C. (Juan); López, G. (1998). The Customs Reform Process in Costa Rica.

Barahona, J.C. (Juan); Avendaño, A. (1997). Informe de Seguimiento a la Reforma del Sistema Aduanero de Nicaragua.

Barahona, J.C. (Juan); Marín, N. (Nicolás) (1997). Atlas Eléctrica, S.A..

Barahona, J.C. (Juan); Palacios, N.R. (1996). Sistema Aduanero Nacional De Nicaragua.

Barahona, J.C. (Juan); Badilla, E.; Doryan, E. (1994). Citizen Training in the Era of Sustainability? In Reflexión sobre Política en Informática Educativa.

Barahona, J.C. (Juan); Brenes, E. (Esteban); Amat, J.; Ruiz, F.; Centro de Investigaciones (1993). Koko prawns (B).

Barahona, J.C. (Juan); Brenes, E. (Esteban); Amat, J.; Ruiz, F.; Centro de Investigaciones (1992). Koko prawns (A).

Books

Barahona, J.C. (Juan); Murillo, Diego (2023). Installing E-Net in Windows (VIDEO) / Juan Carlos Barahona and Diego Murillo. Costa Rica: INCAE Business School.

Research work

Barahona, J.C. (Juan); Murillo, Diego (2024). The DBS Bank business model canvas: a social architecture analysis and the design of digitization strategies with AI (31411) . Costa Rica:. Costa Rica: INCAE Business School.

Barahona, J.C. (Juan); Murillo, D. (Diego) (2024). Choice of a password management software using ChatGPT and the AHP1 / (31403_S) model . Costa Rica:. Costa Rica: INCAE Business School.

Barahona, J.C. (Juan); Murillo, Diego (2024). Public procurement case analysis using the consistency matrix, AHP model and ChatGPT (31409) . Costa Rica:. Costa Rica: INCAE Business School.

Barahona, J.C. (Juan); Murillo, Diego (2024). Adding social network analysis to the SIR model . Costa Rica:. Costa Rica: INCAE Business School.

Barahona, J.C. (Juan); Jiménez, G.A.; Zamora, N.; BATCCA Chair of Social Enterprise and Corporate Social Responsibility (2024). InBioparque: Project la Casa Autosostenible (29716) . Costa Rica:. Costa Rica: INCAE Business School.

Barahona, J.C. (Juan); Elizondo, Andrey; Siri, Carlos (2023). ULAC: Transitando la transformación digital (31362) . Costa Rica:. Costa Rica: INCAE Business School.

Barahona, J.C. (Juan); Murillo, Diego (2023). Choice of a password management software using ChatGPT and AHP model (31412) . Costa Rica:. Costa Rica: INCAE Business School.

Barahona, J.C. (Juan); Aguilar, M. (Miriam) (1996). Sistema Aduanero Nacional de Honduras . Costa Rica:. Costa Rica: INCAE Business School.

Selva, G. (Guillermo); Barahona, J.C. (Juan); de Alonso, R.; Alonso, A.; Torre, D. (1993). Supermaxi (19588) . Alajuela, Costa Rica :. Alajuela, Costa Rica : INCAE Business School.

Work experience

Juan Carlos Barahona is an associate professor at INCAE Business School. His general academic interest is on the role of digital technologies and social structures in the diffusion of ideas, behaviors and artifacts.

He was a member of the Human Dynamics Group at the Massachusetts Institute of Technology's Media Lab. The scientific research group led by Prof. Alex (Sandy) Pentland, one of the most cited computer scientists and considered by Newsweek magazine as one of the 100 most influential people on the planet.

Before joining MIT, he was Deputy Director of the Latin American Center for Competitiveness and Sustainable Development at INCAE, and consultant to the World Bank for the development of the strategy and business plan for the Mesoamerican Biological Corridor, and on issues related to education.

In the late 1990s, he led the research team that developed the conceptual model and facilitated the reform process of the five Central American customs offices, as part of a joint action-research initiative on trade logistics by the Harvard Center for International Development, Harvard Business School's Center for Strategy and Competition and INCAE.

Prof. Barahona has served as a consultant to companies and governments in several Latin American countries in the fields of strategy and organization. He is co-author of Costa Rica's education policy and one of the pioneers in digital government in Costa Rica. He is the author of business case studies, articles, books and book chapters on sustainable development, customs reform, trade logistics, information technologies for development and social network analysis. Before opting for an academic career, he was an entrepreneur and founder of a software company and a business consulting firm.

He currently complements his academic work by advising companies as a consultant or as a member of their board of directors.

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Learning modules